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Showing posts from May, 2026

Adobe Experience Platform: Choosing Right Software

  Marketers are often confused with product to choose in Adobe Experience Cloud. Giving a brief below in simple words. To be mindful, Adobe entereed into Marketing space with series of strategic acquisitions from CQ (AEM), Magento (Adobe commerce), scene 7(Adobe Dynamic media), Omniture (Adobe Analytics), demdex (AAM) and then Neolane (Adobe Campaign) and evolved Experience Cloud as we see today. 1. Adobe Launch - This is Adobe TMS (earlier DTM by Adobe that was a product created out of Satellite, platform that Adobe acquired in 2013). Any Adobe or non-adobe Tags/tools can be implemented on web/mobile property using Adobe Launch including Media pixels. With Edge Network, Web SDK or AEP SDK can be used as well with server side forwarding to Adobe Experience Tools 2. Adobe Analytics - Adobe Acquired Omniture in 2009. This is Analytics tool offered by Adobe to collect first party data fropm Web or Mobile Property 3. Adobe Target - Test&Target was originally created by Omniture ...

Journey of CDP

  We were all waiting for a platform that stitches data across the enterprise to deliver impactful digital experiences in real time. We finally got it in form of CDP. Now What’s Next? Before I have tried to answer this question below, let us see the journey of Digital Analytics. Feel free to add. Going back a decade back, when world was coming out of financial crisis of 2008, Digital was hype of the moment. SEO/SEM/PPC were words we used to hear. However, Analytics was not in the agenda of Digital Marketers. As I remember, Urchin was originally a software to evaluate web server log files, but then developed into a good web analysis tool in late 90s. Google acquired urchin in 2005 and named Google Analytics that we all know today. Later, Adobe acquired Omniture in 2009 and named Adobe Analytics. Webtrends, IBM Coremetrics among others- were also used by marketers. Well, coming back to the topic. After marketers starting recognizing the capabilities of Digital Analytics, there came n...