We were all waiting for a platform that stitches data across the enterprise to deliver impactful digital experiences in real time. We finally got it in form of CDP. Now What’s Next? Before I have tried to answer this question below, let us see the journey of Digital Analytics. Feel free to add. Going back a decade back, when world was coming out of financial crisis of 2008, Digital was hype of the moment. SEO/SEM/PPC were words we used to hear. However, Analytics was not in the agenda of Digital Marketers. As I remember, Urchin was originally a software to evaluate web server log files, but then developed into a good web analysis tool in late 90s. Google acquired urchin in 2005 and named Google Analytics that we all know today. Later, Adobe acquired Omniture in 2009 and named Adobe Analytics. Webtrends, IBM Coremetrics among others- were also used by marketers. Well, coming back to the topic. After marketers starting recognizing the capabilities of Digital Analytics, there came n...